In the past 20 years, only five restaurants have seen their stock prices double on their first day of trading. Believe it or not, that chain was rotisserie chicken maker Boston Market.

Back inBoston Market—then known as Boston Chicken—was a stock market darling.

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But, in a cautionary tale sure to ruffle the feathers of investors betting on the newest fast-casual operators, Boston Market landed in bankruptcy less than six years later. It expanded too quickly and faced too much competition from grocery store chains, which were selling their own rotisserie chickens. Like Chipotle, the company was owned by McDonald's mcd for several years before being quietly sold for an undisclosed amount to private equity firm Sun Capital Partners in Would Boston Market go public again?

CEO George Michel tells Fortune"We would never rule out anything. The market has certainly indicated that investors are hungry for more.

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Unlike many newly public fast-casual restaurant chains, Boston Market isn't a boston market stock price growth story. It operates around restaurants today, far below the 1, it had when it filed for bankruptcy in After six years of stagnation, Boston Market opened just four locations in the past two years. Growth is accelerating, with up to 10 new telemarketing jobs from home in california planned for this year and 20 for Still, the concept may never again be a high flyer.

It surely isn't seen as the "next" Chipotle. Michel, who has led Boston Market sincehas other priorities. Boston Market doesn't boston market stock price annual sales.

The company is talking more about its food.

It is trimming sodium and touting its meals that can total about calories. On June 1, the restaurant chain will debut a new ad campaign called "All Good. Past ads were about limited-time offers and the value of a Boston Market meal. TV ads are an important marketing tool for Boston Market. Will diners be convinced?

Boston Market is just one of many restaurant chains that is angling to talk about their improved menus and better quality ingredients. Officials Say Russian Hackers Targeted 21 States During the Presidential Election. Reddit Reddit Co-Founder Alexis Ohanian Is Using His Own Site for Parenting Tips. A man walks by a Boston Market restaurant in Oakland, California. Photograph by Justin Sullivan — Getty Images. Can Boston Market take flight once again? Customer Service Site Map Privacy Policy Advertising Ad Choices Terms of Use Your California Privacy Rights Careers.

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