Lower prices may be coming to Whole Foods, but that does not mean there will be less inflation in the economy.

Reports on the imminent demise of the eight-year equity bull market have been greatly exaggerated, at least according to a century-old indicator. Over the years, critics of Whole Foods sardonically coined the nickname "Whole Paycheck," highlighting the steep prices of its high-end, organic fare.

After the company's merger with Amazon, it seems Whole Foods CEO John Mackey is intent on improving its relationship with customers. Costco COST suffered its worst breakdown since August , on Friday.

This extremely damaging flush began with a huge downside gap leaving behind an ominous top in place. Back in early February, Costco began a powerful new rally leg with the help of high volume breakout gap. After a big move throughout February, Costco filled the Feb.

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A fresh rally leg followed. Markets close in 2 hrs 37 mins.

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Today's Charts Nike gains on Amazon talk; Citi downgrades Target; Oracle earnings on tap. Amazon cutting prices at Whole Foods will not cause deflation Lower prices may be coming to Whole Foods, but that does not mean there will be less inflation in the economy.

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Click to view reactions. Whole Foods keeps signaling the death of the brand as we know it.

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